The player has only 28 moves to spread all jam on the board.
To significantly increase your chances of beating the level you should combine the coloring candy at the top of the playing field with any special candy (candy fish is the least preferred special candy you should combine it with). Combining it with a special candy will hit a large amount of candy ice cubes, making it much easier to clear them.
As you clear more and more candy ice cubes match candies near the bottom of the playing field (or as low as possible) as often as you can. Doing this will shift the largest amount of candies. This in turn will hopefully start a chain reaction that will create new opportunities to make special candies.
Create may combinations to clear all blockers and spread all the jam on the board.